Small Online Business Internet Marketing – Is it Even Possible?

I get asked this question often. The answer lies in how you handle your online presence.

There are two ways that are rated the flat out best and one thing they share in common:

1. If you own an online small business, you have to know how to SEO your site pages, otherwise they are an exercise in futility. Build them right and they will soar in the rankings. It is not hard to do, but nobody can learn it for you. When people do a search on the subject of your site, you want to end up on the first page of the results. Anything after that gets next to no traffic.

“Impossible!” you say? It is not hard and the information is free.

2. If you own a bricks and mortar business, you can easily use the internet to increase your business quickly. Whether you own Joe’s Plumbing, Marie’s Clothing For Babies or Happy Valley of Death funeral parlor, you can come up first when people do a local area search on the search engines.

These searches are getting more and more popular as people realize that a web search is like the yellow pages only better. The yellow pages don’t rate the material for quality like the search engine spiders do. This should be as important to you as getting PayPal to become your small business merchant account of choice.

3. The common trick that will skyrocket your business, offline or on is the newsletter delivered by email. This offers a chance for the business person to keep in contact by offering regular valuable information.

  • The funeral place might offer sound estate planning tips.
  • An attorney could analyze a new law for the lay person and so on.

There are many ways to build a mailing list. All are easy and cost nothing.

Can you see how small online business internet marketing is not only possible, but free? I urge you to get on it before all your competitors do.

Local Business Article Marketing – Attract Local Customers to Your Website by Submitting Articles

Do you own a localized business? Are you wondering if it’s possible to do local business article marketing to attract customers from your geographic region to your website?

When I speak with local business owners on this topic, there is a common misconception that in order to attract local customers to a website that you need to have your articles published on websites that are based in your town or that exclusively have readers from your city.

Actually, this is not true.

Most local business owners are under the wrong impression that the way that article marketing builds traffic is that articles are published on websites where your target readers are already hanging out, and then you receive traffic directly from the articles published on those localized sites.

That is the way that offline marketing works with television, radio and newspaper, but it is not the way article marketing works.

The main benefit of article marketing is that it allows you to elevate your search engine ranking for the keyword terms associated with your site in Google, Yahoo, etc. You elevate your search engine ranking by building links to your website. You build links by submitting articles.

Article marketing is the catalyst behind a link building campaign that will impact your website’s ranking in Google.

Let’s say your local business is a car rental dealership located in the UK, and you only want website visitors who are in the UK.

You do not need to seek out website publishers who run UK based websites.

Instead you should write articles on the general topic of car rentals (“How To Pick The Best Car Rental Agency”, “The 5 Best Family Friendly Car Rentals”, “5 Benefits Of Using A Rental Car On Vacations”, etc). You will write on your general niche, rather than about your specific business in the article.

Then, you submit your articles to websites that publish articles on your topic. So, in this instance, you would submit to publishers who accept articles about cars, travel, automotive, etc. You will find many article directories that have categories on these and other topics.

Where does your specific geographic location come into play? How do you end up attracting customers from your localized area of the world?

When you’re doing article submissions, you will also include a resource box. Each time your article is republished, so is your resource box. A resource box is a short author bio that includes your name, a little about your business, a reason to click through to your website, and a link to your website.

If you are trying to attract local customers, this is also the spot where you will specify your location.

For example, a resource box for a UK car rental agency might be:

“XYZ Car Rentals has been serving the UK for the past 15 years. For top notch customer service and reasonable UK car leasing prices, go to [website URL]“

You see, it is your resource box that will alert Google to your specific location.

It does not matter where your article is published. It does not matter that readers from all over the world may be looking at the directories and websites where your articles are appearing. You will still attract targeted readers from your specific location because of your resource box.

Google sees the resource box, notices the geographic location (for a local business, your geographic location will be a part of the keywords terms you target in your resource box), and Google associates that link in the resource box with the location specific keyword terms used in your resource box.

As you market your site consistently with articles, your Google ranking will get higher and higher. The higher your ranking in Google, the more traffic you will receive. And this is *targeted* traffic, specific to your location and to your type of business.

When will you start using local business article marketing as an extremely cost efficient and effective way to draw local customers to your website?

Small Business Email Marketing – Why You Should Use an Online Email Marketing Service!

If you own a small business you should consider email marketing. This is a cheap but effective way to reach your customers so that they can return to your business and buy from you again and again.

Many people try to do it using their computer and regular email service. This is better than not doing email marketing at all, but there are several reasons why you should think about using an email marketing service instead.

First, there are many spam laws out there. You don’t want to accidentally break any of them. The fines are huge. Most of these services literally force you to comply with the laws.

They also keep up with the latest changes, and incorporate these into their service. This way you don’t have to waste your time studying laws. You can spend your time working on your business instead.

Second, most of these services have relationships with the big email providers, like Gmail and Hotmail and the big ISPs. This means that when you send a lot of email through their service, you have less of chance of ending up in the spam filters.

You can still end up in the spam filters if you’re not careful, but they usually have tools to help you rate how likely your email is to end up in the spam filters. This lets you fix the problems before you send it.

Still, one of the best reasons to use these services is that they have prior relationships with the big email providers. They make sure that their email is getting through. After all, they would quickly go out of business if they couldn’t get their email delivered.

Third, these services will track your emails. You want to know how many people are opening your emails, how many are clicking through to your website, how many people are unsubscribing, etc., for each email that you send.

You want to track your results because then you will know if your email marketing is working or not. If it isn’t, you will know which parts you have to improve. For instance, if people aren’t even opening your emails, then you can work on your subject lines before you worry about anything else.

There are plenty of other reasons to consider using one of these services. Read some of their websites, and they’ll list them all. Most of them are pretty good. Just look around, and find one that works for you.